10 Sign You Should Invest in SEO
10 Signs You Should Invest in SEO
SEO or Search Engine Optimization is the science of pairing your website or blog content with search queries on Google or other search engines. The goal of SEO is to target your ideal audience (customers, members or donors) to land on your website as a result of their search. In SEO parlance, this is called “coming up in the SERPs (search engine results pages)” as a result of a search related to what your company or organization does. SEO is one of the cheapest ways to drive traffic and business to your website which you can qualify and convert into sales. If you have a website, you should be investing in at least basic SEO. Your SEO can focus on a variety of targets which you can choose and adjust as you continue. Here are some simple signals that you should invest in SEO.
- Your existing customers are not returning for related products.
Once someone buys from you, it is easier to induce them to return, but only if they really know what you do. SEO can help you answer their questions by connecting to their related searches.
- People have trouble finding your website.
If people are not landing on your website on a regular basis, then you definitely need to improve your content with relevant SEO. You can rewrite your existing pages to match with more common queries, resulting in more traffic.
- You need more qualified prospects.
SEO is one of the best methods of driving new prospects to your website. You can create a landing page to further qualify them once they click on a link for your products or service.
- Travelers need directions to your hotel or restaurant.
Travelers typically use their mobile devices to find hotels or restaurants when they are vacationing or doing business locally. Having good local SEO will help them find you.
- You want to increase general traffic to your website.
Starting with some basic SEO tactics such as finding relevant keywords, adding them to your content, URLs, titles, tags and images, and sharing your links on social media can help you build sustainable traffic growth to your website.
- You want to sell more tickets to your events online.
This is similar to #4. Travelers and businesspeople often buy tickets to events within a short time of the event. You can list your events online with good SEO and find local and regional listing services to broaden your reach.
- You want visitors who have more discretionary income to know about your business.
You can target specific audiences with SEO. Doing research to find the right keywords (or phrases) that your ideal customer is using will help you find the right visitors that will spend money at your business.
- You have a niche audience.
Niche audiences are the best to target with SEO. They know what they want, and they are looking for your type of business. With the right keywords, you can drive your best customers to your place of business for your niche product or service.
- Your business is seasonal.
Local SEO is very helpful for seasonal businesses. You can set up your website to inform and qualify prospects year-round and have your seasonal business ready to go during your prime season.
- You want to grow your business in a smart, dedicated fashion.
They are many SEO tactics you can use to grow your business in a way that fits what you do and your staffing level. Creating a persona or personas for your best customer and targeting all of your SEO and content for them, will drive your business growth in the way that you want.