Having a laid-back approach to life is the way to live according to many in the Caribbean. While this is a great approach to life, it’s not at all ideal when it comes to marketing. This is especially true with regard to social media campaigns. Read on to learn why it’s vital to develop a social media strategy before you begin posting to get the results you want:

It Gives You a Target to Aim For: If you begin posting on social media with no goal in mind, how will you know if your efforts are working? When you have a thought-out strategy, there are goals in mind. For example, you might set a goal of having 10% more customers visit your shop or you might instead prefer an uptick in web traffic on your site. Your predetermined goal allows you to better focus your efforts and hit your target.

You Will Know if You Need to Change Things Up: Another benefit of having a well thought out strategy for your social media is the fact that it will let you know if things aren’t working. Why waste your efforts when your intended outcome isn’t coming to pass?

You Don’t Want to Accidently Put Out the Wrong Message: If you are doing things right, your social media campaign will help you build brand loyalty and relationships with your customers. If you have no strategy and are posted randomly, you are actually giving the advantage to your competitors according to Smart Insights. This is because non-focused social media posts can target the wrong customers or even backfire on you pushing your preferred customers away. This helps your competitors. Remember, your reputation as a company/brand will either be enhanced or destroyed based on what you do on social media.

Social media is a key influencer in today’s marketing arena. However, a social media campaign isn’t something you should attempt without a well thought out strategy for the above reasons and more.