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10 Commandments of Social Media

10 Commandments of Social Media

 

Millions of people have social media accounts. Some use it to contact their family and friends while others post everything from their food to the color of their socks. There's even an app that will share with your followers when you've used the bathroom. Seriously, search on Google for the app "PoopLog"! As a person, you can choose whether or not you want to become one of the social media zombies and be a star on the next "Walking Dead - Social Media Edition". But, as a company you can use everyone's social media addiction to your benefit!

Social Media Zombies

Image Source: Pinterest

There are a lot of companies that use some form of social media marketing. Social media platforms give companies the opportunity reach their target market effectively without spending all of their marketing budgets. They can connect with prospects, present their company as a knowledgeable one, and even promote their services or products. In order to effectively use social media marketing, there are a few things you’ll need to remember. In this article, we will introduce them as the 10 commandments of social media.

1. Honor Thy Goals And Strategy

When you begin planning your social media marketing you’ll first need to come up with your goals. Some of the goals that can be achieved through social media include building brand awareness, bringing more traffic to your company website, and to increase engagement. Whether your company wants to do one or all of these things is really up to you, but with the right strategy you can achieve your goals.

2. Thou Shalt Not Steal Thy Neighbor’s Content

When you begin publishing posts on your social media accounts you may want to keep in mind the 80/20 rule. Essentially, only 20% of your company’s posts should be self-promotional, for example, sharing your own blogs, your advertisement, or your video. The other 80% should be content from relevant sources, such as influencers, industry-related blogs, and publications, etc. The most important thing to remember when using someone else’s content is to give them credit by tagging them on your post. If for some reason you cannot tag that person, company, or publication, be sure to at least state who you got the content for. This needs to be done with images, video, articles, etc.

3. Thou Shalt Not Like Thy Own Posts

We get it! You saw your post, got overly excited and clicked “like”, only to realize that you liked your company’s post AS your company. Not only does this make your company seem egotistical, it doesn’t benefit you in any way. Luckily, “liking” your post from your personal page will not have a negative effect on your brand and it allows your friends to see the post your company published.

In order to change who you identify as when you "like" your company post you'll need to 1st click on the image on the bottom right corner of the post, and then you will select your personal Facebook.

Change User for Facebook like Post 

4. Always Engage Thy Audience

Your followers do not want a company that is boring and won’t engage. Some great ways to engage your customers include launching a contest, sharing customer stories, share some trivia questions, or ask customers for ideas. Customers want to be able to get something more than just a boring post from you. Companies will have a much better chance of selling a product or service to customers that experience better engagement.

5. Thou Shalt Not Spam Thy Followers

The last thing anyone wants to see when they log into their social media account is a timeline filled with promotions and advertisements. In fact, companies that do not follow the 80/20 rule and advertise themselves way more than they should often lose prospects and followers. The best way to not spam your followers is to follow the 80/20 rule mentioned above, only sharing your company’s content or advertisement 20% of the time. Not only will your followers appreciate it, they will consider your company more respectable.

6. Thou Shalt Not Ignore Thy Audience

Your followers include fans, customers, and prospects. That is why you should be listening (and responding!) to your audience. If they have any questions, offer unsolicited advice, have a complaint, or share interest in your post you should be ready and willing to reply to them. Your audience wants to know you’re not a robot, so reply like a human!

7. Thou Shalt Not Have Privacy Settings

There’s a little-known fact that company pages have privacy settings. Not only do these settings control who can see your page, they also control who can see your posts. In order to ensure that your page and posts are available for the public (and your followers) to see you can go to Facebook’s Help page, which gives you detailed instructions on how you can change your company page’s privacy settings.

8. Thou Shall Always Be Consistent

It’s important that your branding be consistent throughout all of your social media profiles. You may need to resize images, but you can always use your company colors, logo, and headers. You should also be consistent with your posts. If you come up with a fun post to put up once a week, such as “Funny Friday”, be sure that your share a post every Friday at the same time. You can do the same if you want to share webinars once a month or any other content. Just remember to be consistent. One great way of pleasing your audience is to post daily at the same exact time. This way your followers will already be expecting your posts and maybe even looking forward to them.

9. Thou Shall Run Contests, Games, and Sweepstakes

Nothing gets the attention of existing followers and new followers like a contest, game, or sweepstakes. It helps increase engagement and can even get your followers to share their contact information with you. For example, some companies will run a contest where followers will have to fill out a form and then share the contest post on their own wall. The winner will be picked randomly and then given a gift. This will not only get you the followers contact information, it also helps you get your brand in front of their connections as well.

10. Thou Shall Measure Thy Social Media Marketing Success

When you first put together your social media marketing strategy you came up with your main goals. Social media company pages often provide you with analytics, which you can use to effectively measure whether or not your social media efforts are succeeding or failing. You can also use it to identify which posts received the best responses. This will allow you to get rid of any efforts that are not working and focus on what has been successful so far.

Regardless of what your goals are in your social media marketing efforts, you can follow these 10 commandments to ensure your company page’s success. 

v\:* {behavior:url(#default#VML);} o\:* {behavior:url(#default#VML);} w\:* {behavior:url(#default#VML);} .shape {behavior:url(#default#VML);} Normal 0 false false false EN-GB JA X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:Cambria; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin; mso-fareast-language:JA;}

 

 

Millions of people have social media accounts. Some use it to contact their family and friends while others post everything from their food to the color of their socks. There's even an app that will share with your followers when you've used the bathroom. Seriously, search on Google for the app "PoopLog"! As a person, you can choose whether or not you want to become one of the social media zombies and be a star on the next "Walking Dead - Social Media Edition". But, as a company you can use everyone's social media addiction to your benefit!

Social Media Zombies

Image Source: Pinterest

There are a lot of companies that use some form of social media marketing. Social media platforms give companies the opportunity reach their target market effectively without spending all of their marketing budgets. They can connect with prospects, present their company as a knowledgeable one, and even promote their services or products. In order to effectively use social media marketing, there are a few things you’ll need to remember. In this article, we will introduce them as the 10 commandments of social media.

1. Honor Thy Goals And Strategy

When you begin planning your social media marketing you’ll first need to come up with your goals. Some of the goals that can be achieved through social media include building brand awareness, bringing more traffic to your company website, and to increase engagement. Whether your company wants to do one or all of these things is really up to you, but with the right strategy you can achieve your goals.

2. Thou Shalt Not Steal Thy Neighbor’s Content

When you begin publishing posts on your social media accounts you may want to keep in mind the 80/20 rule. Essentially, only 20% of your company’s posts should be self-promotional, for example, sharing your own blogs, your advertisement, or your video. The other 80% should be content from relevant sources, such as influencers, industry-related blogs, and publications, etc. The most important thing to remember when using someone else’s content is to give them credit by tagging them on your post. If for some reason you cannot tag that person, company, or publication, be sure to at least state who you got the content for. This needs to be done with images, video, articles, etc.

3. Thou Shalt Not Like Thy Own Posts

We get it! You saw your post, got overly excited and clicked “like”, only to realize that you liked your company’s post AS your company. Not only does this make your company seem egotistical, it doesn’t benefit you in any way. Luckily, “liking” your post from your personal page will not have a negative effect on your brand and it allows your friends to see the post your company published.

In order to change who you identify as when you "like" your company post you'll need to 1st click on the image on the bottom right corner of the post, and then you will select your personal Facebook.

Change User for Facebook like Post 

4. Always Engage Thy Audience

Your followers do not want a company that is boring and won’t engage. Some great ways to engage your customers include launching a contest, sharing customer stories, share some trivia questions, or ask customers for ideas. Customers want to be able to get something more than just a boring post from you. Companies will have a much better chance of selling a product or service to customers that experience better engagement.

5. Thou Shalt Not Spam Thy Followers

The last thing anyone wants to see when they log into their social media account is a timeline filled with promotions and advertisements. In fact, companies that do not follow the 80/20 rule and advertise themselves way more than they should often lose prospects and followers. The best way to not spam your followers is to follow the 80/20 rule mentioned above, only sharing your company’s content or advertisement 20% of the time. Not only will your followers appreciate it, they will consider your company more respectable.

6. Thou Shalt Not Ignore Thy Audience

Your followers include fans, customers, and prospects. That is why you should be listening (and responding!) to your audience. If they have any questions, offer unsolicited advice, have a complaint, or share interest in your post you should be ready and willing to reply to them. Your audience wants to know you’re not a robot, so reply like a human!

7. Thou Shalt Not Have Privacy Settings

There’s a little-known fact that company pages have privacy settings. Not only do these settings control who can see your page, they also control who can see your posts. In order to ensure that your page and posts are available for the public (and your followers) to see you can go to Facebook’s Help page, which gives you detailed instructions on how you can change your company page’s privacy settings.

8. Thou Shall Always Be Consistent

It’s important that your branding be consistent throughout all of your social media profiles. You may need to resize images, but you can always use your company colors, logo, and headers. You should also be consistent with your posts. If you come up with a fun post to put up once a week, such as “Funny Friday”, be sure that your share a post every Friday at the same time. You can do the same if you want to share webinars once a month or any other content. Just remember to be consistent. One great way of pleasing your audience is to post daily at the same exact time. This way your followers will already be expecting your posts and maybe even looking forward to them.

9. Thou Shall Run Contests, Games, and Sweepstakes

Nothing gets the attention of existing followers and new followers like a contest, game, or sweepstakes. It helps increase engagement and can even get your followers to share their contact information with you. For example, some companies will run a contest where followers will have to fill out a form and then share the contest post on their own wall. The winner will be picked randomly and then given a gift. This will not only get you the followers contact information, it also helps you get your brand in front of their connections as well.

10. Thou Shall Measure Thy Social Media Marketing Success

When you first put together your social media marketing strategy you came up with your main goals. Social media company pages often provide you with analytics, which you can use to effectively measure whether or not your social media efforts are succeeding or failing. You can also use it to identify which posts received the best responses. This will allow you to get rid of any efforts that are not working and focus on what has been successful so far.

Regardless of what your goals are in your social media marketing efforts, you can follow these 10 commandments to ensure your company page’s success. 

v\:* {behavior:url(#default#VML);} o\:* {behavior:url(#default#VML);} w\:* {behavior:url(#default#VML);} .shape {behavior:url(#default#VML);} Normal 0 false false false EN-GB JA X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:Cambria; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin; mso-fareast-language:JA;}

 

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Tuesday, 19 September 2017