Why Social Media Shouldn’t Be Banned in the Workplace
According to Monster.com, social media has been banned by over half of employers in the U.S., since many employers fear that allowing employees to use social media at work can lead to reduced productivity. With the prevalence of smartphones and other devices, blocking social media just doesn’t work, and allowing employees to use social media on the job actually offers some distinct advantages. Here’s a look at a few of the reasons you shouldn’t ban social media in your workplace.
Social Media Can Help Build Company Culture
Building a strong company culture is important, and allowing your employers to engage in a social medium encourages communication and allows for a more cohesive culture on the job. Employees from different locations can communicate. New hires can talk to employees in all departments and get a better picture of the business by interacting with other employees on social media. Looking at profile photos can allow new staff members to put names with faces. Leaders can stay engaged with employees by sharing important news and information via social media.
Studies Show that Workers Who Have Access to Social Media are More Productive
If you’re worried about worker productivity, you’ll be surprised to find that some studies are beginning to show that employees who have access to social media are actually more productive. A recent study done by Warwick University in the U.K. found that using social media resulted in staff members completing customer service tasks and sales more quickly. Another study done by the University of Melbourne found that using social media and other sites of personal interest at work increases total productivity on the job by about 9%.
Allowing Social Media Use Can Offer Influential, Free Advertising for Your Company
Allow your employees to use social media and your company could enjoy influential, free advertising. Make sure you give your employees plenty of great news they can talk about on social media and focus on having a strong employer brand. When employees feel happy, fulfilled, and recognized, they’ll often talk about the company on social media, helping you advertise your company. Not only is this a free form of advertising, but it’s advertising on very influential social media channels. Studies from Hubspot show that people are 71% more likely to make purchases based upon information from social media and SproutSocial found that 74% of consumers use social network information to guide their buying decisions.
Social Media Use Encourages Collaboration
Not only does social media encourage internal collaboration, it gives workers the ability to collaborate with people across the world. When employees are stuck on an idea, they can talk to people on Facebook, Twitter, or Instagram for some quick answers and advice. The ability to share data in various forms, easily and quickly, with huge numbers of people or with a specific group of people, makes using social media a great collaboration tool.
Social Media Can Improve Employee Recruitment
Social recruitment is one of the best ways to bring in top talent for your company, and it lowers recruiting costs as well. When you allow your employees to be on social networks, you can also let them share and promote any company vacancies you have on social media. This allows you to tap into the social networks of your employees, bringing in a great number of applicants from which you can choose. According to Jobvite 59% of recruiters rate candidates sourced from social media networks as those of the highest quality.
If you’re having a problem with the productivity of your employees, don’t automatically assume that social media is limiting productivity. If goals aren’t being accomplished, it could be a lack of motivation or appropriate coaching. It’s tough to ban social media anyway, and allowing your employees to have access to it can offer some great benefits that can actually boost productivity and your company’s bottom line.