What is UX and Why Your Website Needs It
A website isn’t optional any longer if you want to do business in today’s society, it’s a must. Having a well-designed website is even better. UX is a vital part of proper website development. Read on to learn more about this crucial piece of website design:
What is UX?
UX is a term used within the marketing industry. It stands for “user experience”. User experience with regard to web design means the customer, or website visitor is of utmost importance to the overall flow and design of a website.
Why UX is Vital to Good Web Design?
- It Means More Money: It’s vitally important that you get this aspect of web design right. If you don’t, you risk losing money. Visitors who can easily navigate your website, find the products they want, or access service descriptions easily, will be more apt to purchase a product or service, visit the site more often or stay on it longer. This all translates into more profit for your business. Conversely, a poorly designed website that does not take UX into consideration will almost certainly translate to some lost revenue.
- Conversion Rate Will Increase: If you focus on UX when designing your website, you will notice a higher conversion rate. Conversion rate means a visitor becomes or is converted into a customer. The science behind RX means that the user or potential customer is being catered to on the site, by identifying what they are after and then giving them what they want.
- UX Tests, Not Assumes: Real UX design doesn’t guess what customers want, it finds out exactly what they want through testing. This is why hiring a UX designer for your website is so important. Without the proper testing and analysis, you won’t know what your customers want to see on your website.
Having easily identifiable payment buttons, a website that is viewable on a smartphone, and other similar features, all contribute to a website’s overall UX. Call the experts today to learn more about how UX can take your business website to the next level.